![]() To do this, the Crocs team was looking to attract new audiences, driving awareness and new to brand customers within the European market. She stopped, showed me the phone and screamed, "Look, Daddy! Crockers!"Įrdmann is a big Crocs fan and frequently dances in them in her videos, in addition to doing paid placements for them on her social media.Crocs, the shoe giant known for their rubber clogs, and partnerships with the likes of Diplo, Justin Bieber, Balenciaga and more, are on a mission to make the world a happier place, one comfortable shoe at a time. She, by the way, fell in love with TikTok sensation and professional dancer Kelli Erdmann one day when I caught her scrolling through her Instagram on my phone. They sell more than a billion dollars worth of shoes annually to more than 90 countries worldwide and have built a very loyal fan base just like my 3-year-old. She's even got Jibbitz on them - that's a real thing, by the way - and I always find myself buying her new ones whenever I find some cool ones.Ĭrocs, of course, is a Colorado-based company that really has done some big things in its 20-year history. Her rainbow "rockers," as they've affectionately come to be called, have a lot of miles on them now, so many in fact that they've been replaced twice by new ones. She instantly loved them, and they became the only shoes she ever really wants to wear. So we caved and bought her a pair of Crocs. Mostly she sold me on the concept that my own 3-year-old daughter would love them because she could easily put them on by herself, and they wouldn't hurt her feet like flip-flops or sandals. ![]()
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